Sunday, 19 October 2008

Producing a college magazine front cover and contents page.

As this is the beginning of the foundation portfolio preliminary task we look at how the media key concepts could be applied to produce a college magazine. I used the acronym LIIAR; language, institution, ideology, audience and representation.

L - language. The language is what gets the reader to read on, such as the print layout. This is important in a magazine cover because if the cover doesn't impress the reader then they are less likely to buy the magazine. The font and text are part of the language and for a magazine cover the font and text is chosen carefully to catch the eye of the reader. The aim of the language on a front cover is to give a particular impression to the reader of what type of magazine they are going to buy.

I - institution. The institution is what controls the production process and how it affects the final product. As this is a collage magazine it will be aimed at the staff working for the college. Therefore it will have a more mature approach on how it is written and design as the cover will have to appeal to adults.

I- ideology. Ideology is a dominant set of ideas presenting itself as common sense or truth. The ideology is what values are explicit or implicit. It is the set of shared values by groups within society. The implicit ideology is the way that the magazine front cover tells you a lot about the main focus of the magazine and what will be inside of it.

A- audience. The audience is who the magazine is aimed at. The audience is a really important part of the process of making a magazine because if the audience eye isn't caught by the front cover then it is more likely for them not to buy it. The audience of a college magazine would be teachers or even students which would be aged 16-19 years. The magazine is aimed at more middle class people.

R- representation. The representation is who appears on it, what is excluded and how there portrayed. On a college magazine teachers or students normally appear on the front cover or something to do with the college its self. What is on the front cover can range on anything that is to do with the college e.g. it can be something such as cooking up to something to do with sport.

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