
The audience of this magazine is:
male = 69%
female = 31%
average age = 24
working full time = 52%
working part time = 7%
still studying = 29%
abc1 = 65%
http://www.ipcmedia.com/mediainfo/nme.pdf
The magazine is aimed both at men and at women, however males tend to buy the magazine more as it is more a male type of music genre.
Also on the front cover the main picture is both men as well which could suggest that the magazine is more aimed at men than women. The average age the magazine is aimed at is 24 and mostly full time working men buy it.
The title of this magazine has been abbreviated from new musical express to NME. This title gives more of an effect than a long one would because it’s short, snappy and easy to remember. In the picture Lily Allen has been made to look like she is more rock music than the genre of her music, by the outfit she is wearing and because her hair is dark they have made her face look whiter which has given it more of a rock effect. However the magazine also inside features other genres of music but the general image of the magazine is rock.
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